Wednesday, December 5, 2007

Hurley Recommends ...

Music and athletic branding is nothing new, but Hurley is taking it a step further with the new Hurley recommends program, a collaboration with SoCal lifestyle retail chain Active and Orange County-based record label Science Records.

The program, which involves listening stations in over 20 Hurley and Active retail locations, introduces customers to bands tagged as "Hurley favorites." The program kicks off with four artists: Avenged Sevenfold, The White Stripes, Talib Kweli and Motion City Soundtrack, all of which will be prominently featured on custom CD racks in each of the retail locations.

The “Hurley Recommends” music program also incorporates in-store concerts, free samplers, giveaways and online contests. Other upcoming feature artists include Against Me!, All Time Low, Tegan and Sara, Blessthefall, The Confession, Every Time I Die, Maylene and the Sons of Disaster and Job For a Cowboy.

Also of interest: the Hurley blog.

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