Nike's Charles Denson ranked 13th on SportsBusiness Journal's 50 Most Influential People In Sports Business for 2007. Adidas's Herb Rainer came in at 17, and Under Armour's Kevin Plank, 42. The rest of the list includes an assortment of team owners, sports league commissioners, sports media tycons, and major sports sponsors, etc.
Accessing the list, CNBC columnist Darren Rovell praised SBJ for putting Denson on the list instead of Phil Knight - a common mistake - since Knight isn't involved in day-to-day stuff. He surmised that Mark Parker didn't make it since the mag only wanted one person per slot. Nonetheless, he argued that for donating $100 million to the University of Oregon, Knight could have earned a spot as a sponsor. Steve & Barry's or Dick's Sporting Goods also merit a spot. "They are huge players in the sports merchandise marketplace."