Thursday, December 6, 2007
Burton: Poach For Freedom
Burton is pushing some buttons with the recent launch of its Poach story on Burton.com. (See above video). The snowboard company is encouraging people to send in videos of themselves snowboarding at one of the four major North American ski resorts that still do not allow snowboarding.
Jake Burton points out that "Two of the four resorts operate on federal forest land, which makes this issue even more frustrating since the taxes of many snowboarders help finance these resorts."