Tuesday, October 23, 2007

Adidas JR Apparel: Coming in February

We just caught a glimpse of a few samples of Dale Earnhardt Jr.'s new signature apparel line at the Adidas showroom on Houston Street in New York. The JR apparel line, which will feature a JR logo as well as an Adidas logo, includes lifestyle pieces with performance touches. The items we saw were pretty straightforward - a baseball jersey and a women's raglan cut-off sweatshirt.

It will be interesting to see this line evolve. Will NASCAR-related apparel and merchandise finally find a larger niche at sporting goods retail?

The Adidas JR line will launch in February. Footwear is in the works, too. Adidas is also designing Earnhardt's racing suit.

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