We just caught a glimpse of a few samples of Dale Earnhardt Jr.'s new signature apparel line at the Adidas showroom on Houston Street in New York. The JR apparel line, which will feature a JR logo as well as an Adidas logo, includes lifestyle pieces with performance touches. The items we saw were pretty straightforward - a baseball jersey and a women's raglan cut-off sweatshirt.
It will be interesting to see this line evolve. Will NASCAR-related apparel and merchandise finally find a larger niche at sporting goods retail?
The Adidas JR line will launch in February. Footwear is in the works, too. Adidas is also designing Earnhardt's racing suit.