Thirty account managers at Great Atlantic Lacrosse Co., which is part of Eurosport, were enthralled by a meeting with Logan Aldridge, a 16 year old lacrosse and wakeboard enthusiast who attends Ravenscroft School in Raleigh. He is best known for rebounding after losing his left arm in a wakeboarding accident in June 2004, returning to his favorite sports, and achieving at even higher levels. Aldridge has since become nationally-known motivational speaker.
"We brought in Logan because his story is a powerful motivator for everyone, no matter what challenge they face,” said Chris Steffens, director of sales. “He connected with our sales team not only because of his passion for lacrosse, but also because his story has an impact on everyone who hears it.”