Tuesday, November 6, 2007

Matt Lauer At The Arctic Circle: Does The Logo On That Beanie Look Familiar?

Viewers who tuned in to the Today Show on NBC on Monday caught a glimpse of Matt Lauer sporting a familiar logo on his beanie. The Under Armour beanie on Lauer's head gave the brand some excellent exposure, and according to this article in the Baltimore Sun, it was not a case of product placement, Lauer chose to wear it on his own.

Images via nbc.com.

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