Tuesday, November 6, 2007
Matt Lauer At The Arctic Circle: Does The Logo On That Beanie Look Familiar?
Viewers who tuned in to the Today Show on NBC on Monday caught a glimpse of Matt Lauer sporting a familiar logo on his beanie. The Under Armour beanie on Lauer's head gave the brand some excellent exposure, and according to this article in the Baltimore Sun, it was not a case of product placement, Lauer chose to wear it on his own.
Images via nbc.com.